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Since its inception in 1906, New Balance has carved out a unique niche in the athletic footwear industry. Unlike many of its competitors, New Balance has consistently focused on combining performance with comfort, making it a favorite among athletes and casual wearers alike.
Founded by William J. Riley in Boston, Massachusetts, New Balance started as a company specializing in arch supports and orthopedic footwear. Riley's innovative design, inspired by the three-pronged foot of a chicken, laid the groundwork for the brand's future success. The company initially catered to people with specific foot issues, providing them with custom-made shoes that offered unparalleled support.
In the 1930s, New Balance began to expand its product line to include running shoes. The brand's reputation for quality and comfort quickly grew, and by the 1970s, New Balance had become a household name. One of the key milestones during this period was the introduction of the now-iconic "Trackster" running shoe, which featured a ripple sole and was available in multiple widths. This innovation made it one of the first athletic shoes to cater to different foot shapes and sizes.
New Balance has always been committed to producing high-quality footwear. The brand is one of the few that still manufactures a significant portion of its shoes in the United States and the United Kingdom. This commitment to domestic production not only ensures superior craftsmanship but also allows New Balance to maintain strict quality control over its products.
Over the years, New Balance has sponsored various athletes and sports teams, solidifying its place in the athletic world. However, the brand's commitment extends beyond professional athletes. New Balance is also deeply involved in community initiatives, supporting local sports programs and promoting a healthy, active lifestyle.
Today, New Balance continues to innovate, offering a wide range of footwear and apparel designed to meet the needs of modern consumers. From cutting-edge running shoes to stylish sneakers, New Balance remains dedicated to providing comfort, quality, and performance in every product.
As New Balance looks to the future, it stays true to its roots, blending tradition with innovation to create footwear that stands the test of time. Whether you're an athlete or someone who values comfort and quality, New Balance has something to offer.