Founded in 1964 by Bill Bowerman and Phil Knight, Nike started as a humble distributor for the Japanese shoe brand Onitsuka Tiger. Originally named Blue Ribbon Sports, the company initially operated in the shadows, but its founders had a bold vision to revolutionize the footwear industry.
By 1971, the partners decided to create their own brand, and Nike was born. The name, inspired by the Greek goddess of victory, symbolized their ambition to empower athletes and inspire greatness. Simultaneously, the iconic "Swoosh" logo was designed by Carolyn Davidson, a graphic design student, for a mere $35. Little did she know, this simple checkmark would become one of the most recognizable symbols in the world.
Nike's breakthrough came in 1974 with the introduction of its waffle sole technology. Bill Bowerman, the company's co-founder and a track coach, famously used his wife's waffle iron to experiment with shoe designs, leading to the creation of lighter, more durable athletic shoes. This innovation propelled Nike into the spotlight, making it a favorite among professional athletes and recreational runners alike.
Throughout the decades, Nike has continued to push boundaries. From signing groundbreaking endorsements with legendary athletes like Michael Jordan to launching the "Just Do It" campaign in 1988, the brand has consistently championed innovation, inclusivity, and the relentless pursuit of excellence. Today, Nike stands as a global leader not just in sportswear, but in creating a cultural movement that inspires millions to reach their fullest potential.
More than just a brand, Nike represents a mindset—an unwavering belief in the power of perseverance and the possibilities of the human spirit. As it looks to the future, Nike remains committed to its mission: to bring inspiration and innovation to every athlete in the world, reminding us all that if you have a body, you are an athlete.